Privacy Policy

Who we are

Bright House Life ("we", "us", "our") is a home renovation and improvement company operating in Delafield, Wisconsin and the surrounding communities. We are the data controller for the personal information described in this policy, and we are based at our office in Delafield, Wisconsin.

This policy applies to our website, our enquiry and quotation process, our customer project records and our email newsletter.

Information we collect

We only ask for information that helps us serve you properly. Depending on how you interact with us, that may include:

• Contact details — your name, email address, telephone number and postal address when you complete an enquiry form, request a quotation or sign up to our newsletter.
• Project information — the property address, the rooms or areas involved, photographs, survey notes and any documents such as plans or previous quotations that you choose to share with us.
• Correspondence — the content of emails, calls, messages and feedback you send us, including any preferences or complaints.
• Website usage data — anonymised information such as the pages you visit, the type of device and browser you use and the general region you browse from.
• Marketing preferences — the topics, frequency and format choices you select when subscribing, plus a record of when you subscribed or unsubscribed.

We do not ask for, and we ask you not to send us, sensitive financial details such as full card numbers, bank login credentials or government identification numbers by email or through our website forms.

How we use your information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide the quotations, surveys and advice you have asked for.
• To plan, deliver, manage and warrant renovation work at your property.
• To send you the newsletter you have subscribed to, and to honour the frequency and topic preferences you selected.
• To keep records required by law, for accounting, insurance and warranty purposes.
• To improve our website, our services and the way we communicate with customers.
• To send service-related messages about work already in progress, which are not marketing.

Where we rely on your consent — for example, to send marketing emails — you may withdraw that consent at any time by using the unsubscribe link in any of our emails or by visiting our unsubscribe page.

Cookies and analytics

Our website may use cookies and similar technologies to remember your preferences and to understand, in aggregate, how visitors use the site. This helps us fix problems and improve the experience. The information gathered this way is statistical and is not used to identify you personally.

You can control or delete cookies through your browser settings. Blocking some cookies may affect how parts of the website behave, but you will still be able to contact us and read our content.

Sharing your information

We do not sell, rent or trade your personal information. We share it only in the limited circumstances set out below:

• Trusted suppliers and trades — where a specialist supplier, subcontractor or installer needs your details to carry out work you have asked us to arrange.
• Professional advisers — such as our accountants, insurers and legal advisers, where necessary to run our business lawfully.
• Service providers — companies that host our website, deliver our email newsletter or process payments on our behalf, under appropriate confidentiality obligations.
• Legal requirements — where we are required to disclose information by law, regulation, court order or a legitimate request from an authority.

How long we keep data

We keep personal information only for as long as it is needed for the purpose it was collected. Enquiries that do not turn into work are kept for a reasonable period so we can follow up helpfully, then deleted. Customer project records, including quotations, warranties and completion documentation, are retained for the periods required by accounting, insurance and warranty obligations.

Newsletter subscriber records are removed promptly once you unsubscribe, other than a minimal record needed to make sure we do not email you again.

Your rights and choices

You have the right to:

• Ask for a copy of the personal information we hold about you.
• Ask us to correct anything that is inaccurate or incomplete.
• Ask us to delete your personal information, where we are not legally required to keep it.
• Object to, or ask us to restrict, certain uses of your information.
• Withdraw consent to marketing at any time, without affecting the lawfulness of anything we did before.
• Complain to a relevant data protection authority if you are unhappy with how we have handled your information.

To exercise any of these rights, contact us using the details at the end of this policy. We will respond within the timeframe required by applicable law.

Newsletter and unsubscribing

Our newsletter is an opt-in service. You choose the topics and the frequency when you subscribe, and you can change either at any time. Every email we send includes an unsubscribe link, and our dedicated unsubscribe page lets you remove your address in a few seconds.

Unsubscribing from the newsletter does not remove you from project-related correspondence about work we are already carrying out for you, because those messages are necessary to deliver the service.

How we protect your data

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, alteration or disclosure. Access to customer records is limited to the people who need it to do their jobs, and our website is served over an encrypted connection.

No method of transmission over the internet is completely secure. If a data incident affecting your information ever occurs, we will notify you and the relevant authority as required by law.

Third-party links

Our website may contain links to other websites, such as manufacturers, suppliers or partner services. We are not responsible for the content or the privacy practices of those sites, and we encourage you to read their privacy policies before providing any personal information.

Children's privacy

Our services are intended for adults arranging work on a property they own or occupy. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will remove it.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices, our services or the law. When we do, the revised version will be published on this page. Where a change is significant, we will make that clear on our website and, where appropriate, contact subscribers directly.

How to contact us

If you have any questions about this privacy policy, or about the information we hold about you, please get in touch:

You can also use our contact page to send us a message, and we will route your enquiry to the right person.